Pricing Analysis of Dual-channel Supply Chain with Marketing Efforts under Different Wholesale Price Bargaining Modes

被引：0
|
作者：
Li, Baoku [1 ]
Wu, Zhengxiang [1 ]
Zhao, Bo [1 ]
机构：
[1] Liaoning Tech Univ, Sch Mkt Management, Huludao, Peoples R China
来源：
PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION | 2017年
关键词：
Dual Channel Supply Chain; Pricing Decision; Wholesale Price Bargaining Mode; Marketing Effort; COORDINATION; DECISIONS; RETAILERS;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：874 / 877
页数：4
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