Study on Pricing of Dual-Channel Supply Chain

被引：0

作者：

Li, Meiying ^{[1
]}

Pang, Guoying ^{[1
]}

Wei, Jie ^{[1
]}

Li, Yaling ^{[1
]}

Feng, Mingyong ^{[2
]}

机构：

[1] Mil Transportat Univ, Gen Courses Dept, Tianjin 300161, Peoples R China

[2] Tianjin Univ Finance & Econ, Pearl River Coll, Gen Courses Dept, Tianjin 301811, Peoples R China

来源：

PROCEEDINGS OF THE 31ST CHINESE CONTROL CONFERENCE | 2012年

关键词：

Dual-channel; centralized decision; decentralized decision; pricing;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The optimal pricing decisions of a dual-channel supply chain is studied in this paper. The centralized pricing model and the decentralized pricing models where the manufacturer is a leader or the retailer is a leader are established. The analytic solutions are obtained for the corresponding models. At last, further analysis on the analytic solutions and some managerial insights are established by numerical method.

引用

页码：7636 / 7640

页数：5

共 5 条

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