Maximization of Online Display Advertising Slots

被引：0
|
作者：
Ou, Haiying [1 ]
机构：
[1] Beijing Int Studies Univ, Sch Tourism Management, Beijing, Peoples R China
来源：
2012 FIFTH INTERNATIONAL CONFERENCE ON BUSINESS INTELLIGENCE AND FINANCIAL ENGINEERING (BIFE) | 2012年
关键词：
display advertising; perishable; slot allocation;
D O I：
10.1109/BIFE.2012.22
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
Online advertising has become one of the hottest topic in the internet industry because of its great success in creating value to advertisers, web publishers, search engines and consumers. Based on the perishable property of online display advertising spaces, in this paper, it proposes an optimal model about the slot capacity allocation of a certain space and presents some numerical results to support it. It also suggests that web publishers should publish their own advertisings in these slots to market themselves when any type of the time slots isn't sold.
引用
收藏
页码：65 / 68
页数：4
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