Technology management for corporate social responsibility

Expectations of corporations are higher than ever. Given the role of top managers in setting the ethical tone and strategic agenda of their corporations, and the role of technology in strategy, the issue now is whether technology management can achieve both competitive performance and social responsibility. This potential integration is considered in the technology management of eight Internet-oriented companies, specifically for practices integrating the fulfillment of corporate social responsibilities with technology-driven strategies for keeping products competitive, providing the basis for new products, and changing operational conventions.