Analysis on Communication Value of Phenomenal IP Plays

In 2015, the emergence of phenomenal IP plays causes IP upsurge. From the perspective of its communication value, on communication idea, these TV series are precise localization and excellent production following the trend. Media content is simultaneous implementation of humanity essence and spirit of innovation. Channels of communication are integrated communication of multimedia. The communication audience is expansion of audience at all ages and high-end audience. Communication effect is healthy IP ecological construction of sincerity works. This shows the analysis on communication value of phenomenal IP plays is useful reference to produce high quality products that meet the market requirements at home and abroad, set up IP brand and build a complete industrial chain and healthy communication ecology.