Research on Value-added Paths of Channel Value Chain of Household Appliance Enterprises

Nowadays, under the background of high competition, products and price are homogeneous, the effect of corporate channel value chain of household appliance enterprises is becoming more prominent. In this paper, through exploration of the integration and its value-added path of the channel value chain, we try to improve the controllability of the channel, reduce the channel conflict and cost, and lay a solid foundation for the long-term competitive advantage of the channel value chain capacity-based, in order to provide consumers with better quality, more valuable products and services.