Developing a technology roadmapping system

Technology roadmapping is becoming an increasingly important and widespread approach for aligning technology with organizational goals. The popularity of roadmapping is due mainly to the communication and networking benefits that arise from the development and dissemination of roadmaps, particularly in terms of building common understanding across internal and external organizational boundaries. From its origins in Motorola and Corning more than 25 years ago, where it was used to link product and technology plans, the approach has been adapted for many different purposes in a wide variety of sectors and at all levels, from small enterprises to national foresight programs. Building on previous papers presented at PICMET, concerning the rapid initiation of the technique, and how to customize the approach, this paper highlights the evolution and continuing growth of the method and its application to general strategic planning. The issues associated with extending the roadmapping method to form a central element of an integrated strategic planning process are considered.