The Countermeasure Study of Theme Hotel in the View of Silk Road Economic Belt - Case study of Development of Theme Hotel in the Region of Xinjiang

The concept of "Silk Road economic belt" will promote the energy cooperation, trade cooperation, financial cooperation, and certainly will facilitate the development of tourism. To develop tourism will contribute in adjusting the industrial structure and providing employment projects. Developing theme hotel will offer the new competitiveness and economic growth for the countries and regions under the Silk Road economic belt. This Article provides the developing countermeasure of theme hotel from the perspective of theme innovation, business model innovations, products and service innovation. The paper pioneersthe cooperation between hotel management group and local property owners in terms of building and operating theme hotel. In addition, it proposes the innovative business model called "Bed and Breakfast" in the ethnic minority areas.