Management fads and information delays: An exploratory simulation study

被引：15
|
作者：
Rich, Eliot [1 ]
机构：
[1] SUNY Albany, Sch Business, Albany, NY 12222 USA
来源：
JOURNAL OF BUSINESS RESEARCH | 2008年 / 61卷 / 11期
关键词：
management fads; diffusion model; simulation; bandwagon effects;
D O I：
10.1016/j.jbusres.2007.11.007
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Management fads seem omnipresent. Adoption research that focuses on the uptake of change says little about subsequent abandonment behaviors. In this paper a simulation model is developed that extends adoption and diffusion models to consider abandonment from a dynamic perspective. Analysis of the simulation results leads to the conclusion that incomplete information and bandwagon effects can lead to fad-like behaviors. (C) 2007 Elsevier Inc. All fights reserved.
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页码：1143 / 1151
页数：9
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