Size congruity influences visual search via the target template

In numerical comparison experiments, participants are presented with two digits that vary in numerical and physical size, and they select the numerically (or physically) larger (or smaller) of the two digits. Response times are typically faster when numerical and physical size are congruent than when they are incongruent, which is called the size congruity effect (SCE). Although numerical size is unlikely to be a guiding feature in visual search, recent studies have nevertheless observed the SCE in the visual search paradigm. To explain this puzzling fact, we hypothesized that the incongruity between a target's numerical and physical size affects visual search primarily when an attended item is compared to the target template in visual short-term memory. In three experiments, participants searched for a target whose numerical and physical size were distinct from non-target distractors. The SCE and shallow search slopes in Experiment 1 suggest that the target's physical size captured attention, and only then did incongruent numerical size interfere with the response. Instructing participants to attend to physical size in Experiment 2 abolished the SCE, suggesting that participants did not analyze the target's numerical size when they could be confident that physical size was a reliable target cue. Presenting each of two possible target digits in blocks as in Experiment 3 enabled participants to load the visual features of shape and physical size into their target template, and once again the SCE was abolished. The three experiments show that the SCE in visual search can be reduced or eliminated by restricting the target template based on specific physical features and thus discouraging participants from analyzing the target's numerical size.