Analysis Online Shopping Behavior of Consumer Using Decision Tree

被引：1

作者：

Yao, Leiyue ^{[1
]}

Xiong, Jianying ^{[1
]}

机构：

[1] Comp Sci Depatment, Hong Kong, Hong Kong, Peoples R China

来源：

ADVANCED MATERIALS AND INFORMATION TECHNOLOGY PROCESSING, PTS 1-3 | 2011年 / 271-273卷

关键词：

trading predict; decision tree; C5.0; TRUST;

D O I：

10.4028/www.scientific.net/AMR.271-273.891

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

Trading failure is the main reason for a dispute of C2C e-commerce. So predict the behavior of transactions can assist buyers and sellers negotiated transactions, helps to reduce transaction disputes. Separate the success and failure purchase record, then establish decision-making model through the C5.0 decision tree and RFM(Recency, Frequency, Monetary) model on consumer purchase behavior data, quantify the importance of the decision variables, the demonstration experiment shows the prediction accuracy is more than 80%.

引用

页码：891 / +

页数：2

共 50 条

[41] Consumer decision-making styles and mall shopping behavior: Building theory using exploratory data analysis and the comparative method
Wesley, S
LeHew, M
Woodside, AG
[J]. JOURNAL OF BUSINESS RESEARCH, 2006, 59 (05) : 535 - 548
[42] Consequences of consumer regret with online shopping
Barta, Sergio
Gurrea, Raquel
Flavian, Carlos
[J]. JOURNAL OF RETAILING AND CONSUMER SERVICES, 2023, 73
[43] Rationality manipulation during consumer decision-making process: an analysis of Alibaba's online shopping carnival
Li, Tianshi
Li, Wenli
Zhao, Yuqing
Ma, Jingpei
[J]. ELECTRONIC COMMERCE RESEARCH, 2023, 23 (01) : 331 - 364
[44] An empirical study on inexperienced online consumer's window shopping behavior in China: a trust analysis model
Gu, Hong
[J]. 2011 7TH INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING (WICOM), 2011,
[45] Online consumer decision-making styles for enhanced understanding of Macau online consumer behavior
Sam, Kin Meng
Chatwin, Chris
[J]. ASIA PACIFIC MANAGEMENT REVIEW, 2015, 20 (02) : 100 - 107
[46] Rationality manipulation during consumer decision-making process: an analysis of Alibaba’s online shopping carnival
Tianshi Li
Wenli Li
Yuqing Zhao
Jingpei Ma
[J]. Electronic Commerce Research, 2023, 23 : 331 - 364
[47] Shopping Online - Determining Consumer Acceptance of Online Shops
Brecht, Franziska
Schaefer, Kerstin
Baumann, Annika
Guenther, Oliver
[J]. AMCIS 2011 PROCEEDINGS, 2011,
[48] Consumer socialization process: The role of age in children's online shopping behavior
Thaichon, Park
[J]. JOURNAL OF RETAILING AND CONSUMER SERVICES, 2017, 34 : 38 - 47
[49] Supply factors in Online shopping market impact on consumer behavior and their empirical study
Xu, Heqing
[J]. NINTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III, 2010, : 514 - 518
[50] Analysis of Factors Influencing Online Learning Using the Decision Tree Method
Li, Xiaojie
Tang, Huili
[J]. HighTech and Innovation Journal, 2024, 5 (02): : 479 - 488

← 1 2 3 4 5 →