Padel sports clubs in Spain

被引：0
|
作者：
Rodriguez-Fernandez, Mercedes [1 ]
机构：
[1] Univ Malaga, Econ & Businesses Dept, E-29071 Malaga, Spain
来源：
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP | 2011年 / 13卷 / 01期
关键词：
padel; racket sport; business plan; sports management; sports marketing; BUSINESS;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This case study deals with a new racket sport that is seeing strong growth in a number of countries. The study is based on surveys of Spanish padel(1) sport clubs, and by grouping these datasets we are able to propose a business plan that may be used as a guide for investors or managers in the sports industry. The paper explores the development possibilities and marketing options for this ascending sport.
引用
收藏
页码：38 / 48
页数：11
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