The Analysis of Social Media's Impact on the Purchase Decisions of College Students and Its Marketing Strategies

被引：0
|
作者：
Mao Shuai [1 ]
Yao Shuaiheng [1 ]
机构：
[1] Hubei Univ Automot Technol, Sch Econ & Management, Shiyan, Hubei, Peoples R China
来源：
PROCEEDINGS OF 2016 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING THEORY AND PRACTICE IN MOBILE INTERNET | 2016年
关键词：
social media; College Students' purchase decisions; Marketing Strategy;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：390 / 390
页数：1
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