Mass Customization in the tourism industry of China

被引：1

作者：

Han, Zhao ^{[1
]}

Cheng, Guoping ^{[1
]}

机构：

[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China

来源：

ADVANCED MATERIALS AND ENGINEERING MATERIALS II | 2013年 / 683卷

关键词：

Mass customization; Tourism; Production mode; Service demand;

D O I：

10.4028/www.scientific.net/AMR.683.917

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

Since entered 21st century, the development of great potential for mass customization production mode have been all walks of life study and practice. And our country tourism industry is still faced with rigid management mode, operation with high cost problem. This paper briefly analyzes the significance of the mass customization production mode and features, tried to put the mass customization applied in tourism industry, hope for our country tourism enterprise application mass customization production mode to provide some help.

引用

页码：917 / 920

页数：4

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