Gamification in Supported Geocaching Tours

被引：0
|
作者：
Mehrbod, Ahmad [1 ]
Mehrbod, Negin [1 ]
Grilo, Antonio [1 ]
Vasconcelos, Carlos [2 ]
Silva, Jose Luis [2 ]
机构：
[1] Univ Nova Lisboa, Fac Ciencias & Tecnol, Unidade Invest Engn Mecan & Ind UNIDEMI, FCT UNL, Campus Caparica, Caparica, Portugal
[2] Collab, Ave D Joao 2,N 43,4th Floor,Parque Nacoes, Lisbon, Portugal
来源：
2017 INTERNATIONAL CONFERENCE ON ENGINEERING, TECHNOLOGY AND INNOVATION (ICE/ITMC) | 2017年
关键词：
Gamification; Geocaching; Tourist mobile App; Customer Support;
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
In the fast growing and competitive market of tourism, innovation marketing strategies such as gamification are being used to attract customers. Exploiting game elements in tourist related Apps can encourage the tourists to join a tour. In the tourism industry, which is characterized by high-contact services, providing customer support beside the services can increase customer satisfaction. Tourist Companion is a GeoGamification platform which helps Tourism agents to improve their customer support services. It combines the game features of Geosocial games and Geocaching with customer support to provide competitive advantage for tourism organizations.
引用
收藏
页码：1419 / 1423
页数：5
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