Research on the Rise of Rural Tourism and Its Representative Paradigm

At present, with the development of rural agriculture, domestic consumption demand continues to turn to enjoy development, with the purpose of tourism and vacation, rural villages as destinations, rural tourism with no human interference, no ecological destruction, and experience of rural life. Rise. Rural tourism is based on agriculture, paying attention to rural nature; it is divided by time and space structure, showing dispersal; leisure-led, stressing originality and participation; project-oriented, paying attention to civilianism, focusing on brand characteristics; In the future, it is characterized by sustainability. In the field of rural tourism research, a number of representative theoretical paradigms such as rural tourism culture and leisure agriculture theory have emerged.