A Cross-cultural Comparative Study of User-Created Content Usage in Korea and the US

被引：0
|
作者：
Kang, Sora [1 ]
Kim, Yoojung [1 ]
Lee, Hyunju [2 ]
机构：
[1] Hoseo Univ, Dept Digital Business, Cheonan 330713, Chungnam, South Korea
[2] Catholic Univ, Grad Sch Healthcare Management & Policy, Seoul, South Korea
来源：
INFORMATION-AN INTERNATIONAL INTERDISCIPLINARY JOURNAL | 2012年 / 15卷 / 11B期
关键词：
User-Created Content (UCC); Subjective Norm; Image; Pleasure; Arousal; TECHNOLOGY ACCEPTANCE MODEL; PERCEIVED EASE; EMOTION; SELF;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
This study identifies the determinants of favorable user-created content (UCC) usage and compares Korea's collectivistic culture to the individualistic culture of the US. Finding shows the significant effects of perceived usefulness and ease of use on UCC use. Pleasure and arousal are also considered to be positively related with UCC usage. Particularly in social influence constructs, the subjective norm is the only construct that is differentiated in the two countries. Subjective norm is significantly related to perceived usefulness and UCC usage in Korea's collectivistic culture, but is proven to be insignificant in the individualistic culture of the United States. In addition, image is positively related with perceived usefulness in both countries.
引用
收藏
页码：4871 / 4889
页数：19
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