Factors Affecting Learners' Adoption of an Educational Metaverse Platform: An Empirical Study Based on an Extended UTAUT Model

被引:50
|
作者
Teng, Zhuoqi [1 ]
Cai, Yan [2 ]
Gao, Yu [3 ]
Zhang, Xiying [4 ]
Li, Xinlong [1 ]
机构
[1] Henan Finance Univ, Coll Business Adm, Zhengzhou 451464, Peoples R China
[2] Hebei Univ Econ & Business, Coll Commerce, Shijiazhuang 050061, Peoples R China
[3] Qingdao Univ, Sch Business, Qingdao 266071, Peoples R China
[4] Hebei Univ Econ & Business, Int Educ Sch, Shijiazhuang 050061, Peoples R China
关键词
D O I
10.1155/2022/5479215
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
This study examined the factors affecting learners' adoption of an educational metaverse platform using an extended UTAUT (unified theory of acceptance and use of technology) model and incorporating perceived risk. Data were derived from a survey of 495 respondents from China and analyzed using structural equation modeling. The results revealed that (i) performance expectancy, effort expectancy, social influence, and facilitating conditions had significantly positive effects on learners' satisfaction with the Eduverse; (ii) learners' satisfaction had a positive effect on their continued usage intention; (iii) learners' intention to use the Eduverse was reduced after they perceived risks. Our study provided empirical evidence of the validity of the UTAUT model in explaining learners' adoption of the Eduverse. Our findings have significant practical implications for enterprises, educational institutions, and governments.
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页数:15
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