Discussion on Teaching Mode of Network Marketing Course in Higher Vocational Colleges

This paper aims to give some advices for teaching reform of the network marketing course in vocational colleges, and then students can understand and apply the knowledge about this course better.Through the analysis of the current network marketing curriculum system, teaching methods, textbook selection, teaching content and assessment methods, we have the following conclusions: to build professional and special characteristics of curriculum system for higher vocational colleges; to strengthen the overall quality of teachers;to find and to take a variety of teaching methods with the teaching content combined,for example,the case, multimedia, scenario simulation;to encourage teachers to make their own teaching materials in accordance with the school situation and the profession;to develop scientific assessment methods. With the rapid development of network economy, there is an increasing quantity demand of network marketing talents in the society, and the demand of level of network marketing talents also increases. How could higher vocational colleges follow the development of social economy, and cultivate high-quality applied network marketing talents meeting the needs of society becomes an important topic.