Reflections on the Teaching Reform of Marketing Course in Higher Vocational Colleges

被引：1
|
作者：
Wang, Qing [1 ]
Huang, Bin
机构：
[1] Jiangxi Tech Coll Mfg, Nanchang 330095, Jiangxi, Peoples R China
来源：
2018 INTERNATIONAL CONFERENCE ON EDUCATION, PSYCHOLOGY, AND MANAGEMENT SCIENCE (ICEPMS 2018) | 2018年
关键词：
higher vocational college; marketing course; teaching reform;
D O I：
10.25236/icepms.2018.074
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
In the new era, our country vigorously advocates educational reform, while the traditional teaching mode is being abandoned. Since marketing course is a highly applied subject in higher vocational colleges, the traditional teaching mode is no longer able to meet the needs of the training of modern marketing talents, and educational reform is imminent. This paper mainly analyzes the teaching characteristics and teaching status of marketing course, and puts forward reform suggestions from three aspects of curriculum contents setting, teaching methods and teaching means, hoping to help the teaching of marketing course in higher vocational colleges.
引用
收藏
页码：345 / 348
页数：4
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