Bilingualism and the Emotional Intensity of Advertising Language

被引：0

|

作者：

Puntoni, Stefano ^{[1
]}

de Langhe, Bart ^{[1
]}

van Osselaer, Stijn ^{[1
]}

机构：

[1] Erasmus Univ, NL-3000 DR Rotterdam, Netherlands

来源：

ADVANCES IN CONSUMER RESEARCH, VOL XXXVI | 2009年 / 36卷

关键词：

TRACE MEMORY MODEL;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：701 / 702

页数：2

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