On Application of Case Study Approach in Intercultural Business Communication Course

Case study Approach is a very effective teaching methods to improve students' practical ability and cultivate their creative thinking. However, the skilled use of the case teaching is a complex process, and it puts forward higher requirements for teachers. This paper attempts to the introduction of case study method in Intercultural Business Communication course. By illustrating the choice of the case before the class, the presentation and discussion of the case in the class, and the summary and evaluation after class, it designed to improve students' intercultural communicative competence, thus train practical talents for the society.