Research on Profit Model of Fast Fashion Apparel Industry

In recent years, a large number of foreign fast fashion apparel brands rapidly swept the Chinese market. Those famous international apparel companies expand fast, seizing the consumer's desire for fashion in an instant. Chinese fast fashion apparel companies have been greatly affected. In this context, researching the profit models of fast fashion apparel industry, both domestic and foreign industries, finding out the shortcomings of domestic fast fashion apparel enterprises and learning the successful parts of the famous international fast fashion apparel companies' profit model is very significant and essential for fast fashion apparel industry. Chinese fast fashion companies can absorb the advantages of the famous international fast fashion companies' profit model, removing the unsuitable parts and choosing the best profit model that closely matches to theirs.