Research on Teaching Reform of Graphical Advertising Design Centering on Practicing

Graphical advertising design is one of the most important specialized courses in the major of Advertising. With the continuous development of information economy, the modern advertising design has put forward higher requirements of talent cultivation of colleges and universities. Aiming at satisfying the demands of advertising market, leading the trend of advertising market, centering on the practice, this paper has explored reform ideas of teaching reform of graphical advertising design from four aspects, respectively are theory teaching, practice content, practice implementation and project evaluation.