ROLE OF THE UNIVERSITY CORPORATE CULTURE IN UNIVERSITY MANAGEMENT

The paper is devoted to a phenomenon of a corporate culture as an element of University management. The authors consider theoretically-methodological approaches in studying University corporate culture. They consider it in statics, from the point of view of the structural approach, and in dynamics, from the point of view of process approach., on the way of adaptation to the changes happening in macro-and micro-enviroments. Considering all the process of corporate culture formation, the authors highlight different subjects taking part in it, and estimate their influence on artifact, values, basic images formation and organizational structure inside university. Along with theoretical consideration of the phenomenon, the authors also determine characteristic features of corporate culture at the example of the Ural Federal University which was founded in 2011 by the merger of two universities. The conclusions in the paper are supported by quality and quantity empirical research, conducted by the authors in 2010-2015. The authors conclude that University corporate management is a separate business process, realisation of which will enable to structure it on a system basis. They offer practical steps for University management.