Research on the Influencing Factors of Agricultural Products Mobile E-commerce Platform

With the improvement of China's Internet informationization level, the real economy has been violently impacted. Under the inevitable trend of the development of networked information economy, more and more agricultural products have begun to expand sales channels, and the mobile e-commerce platform is used as an external operation window. Realize the marketing process under the support of the Internet. Taking the agricultural product sales system as the core of the whole process, the factors affecting the current agricultural products on the mobile e-commerce platform are analyzed, and problems are found and solutions are given. The use of information networks for agricultural products for external marketing is the biggest advantage of market development at present. On the one hand, it improves the level of agricultural science and technology, on the other hand, modern and developed logistics and transportation provide market support for agricultural products. We first analyze the influencing factors of agricultural products in the mobile e-commerce platform, and then propose practical measures to accelerate the construction of the service platform.