EFFECTIVE STRATEGIC ANALYSIS IN THE PROCESS OF INVESTMENT VALUATION

In the field of business valuation, a situation often arises when an expert's opinion contains a poorly or only partially carried out strategic analysis. This is usually the first part of the analytical valuation which very unobtrusively, but predominantly, influences the outcome of the whole valuation. The methodologies that are in the valuation process used are defined in very general terms and give enormous scope for subjective opinion of an expert. It is difficult to verify the definition of subjective rates of growth or decline in the assessment. This gap in current theory and practice associated with the valuation must be addressed. The paper shows possibility how to use EFQM to support self-evaluation processes for the purpose of external evaluator. It shows general algorithm and methodology for quantifying the results of company self-evaluation according to the EFQM Excellence Model questionnaire. The results of such a strategic analysis of the company will also be used not only to obtain better pricing of inputs, but can also be applied synergistically to company management and positively influence its future development.