THE IMPORTANCE OF STRATEGIC ANALYSIS IN INVESTMENT APPRAISAL

被引：0
|
作者：
Moutinho, Nuno [1 ]
Mouta, Helena [1 ]
机构：
[1] Polytech Inst Braganca, Dept Econ & Management, Braganca, Portugal
来源：
4TH INTERNATIONAL CONFERENCE ON PRODUCTION ECONOMICS AND PROJECT EVALUATION (ICOPEV 2018) | 2018年
关键词：
Strategic analysis; Project evaluation;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The investment of a company allows the creation of shareholder value, so an adequate analysis of all factors that may interfere with its viability is relevant. For the evaluation of a given project, financial criteria and non-financial criteria should be used. Here we highlight the importance of the strategic aspects for the investment decision and highlight the importance of the synergies and the consistency with the strategic objectives of the company. We also present the main strategic risks and how to minimize them.
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页码：218 / 220
页数：3
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