Egypt's perceived destination image and its impact on tourist's future behavioural intentions

Purpose - There is a substantial body of the literature on the role of destination image in tourist's future behavior, however, the majority of these studies were conducted in "Sun-and-Sand'' destinations, and only a few studies have addressed this research topic in "Historical-and-Cultural'' destinations context. The purpose of this paper is to fill this gap by investigating the impact of Egypt's perceived destination image - as one of the most famous cultural and historical destinations in the global tourism arena - and tourist satisfaction on tourists' future behavioral intentions. Design/methodology/approach - The study adopted a mixed methodology (a combination of survey questionnaire based on a quota sample from 400 tourists, as well as semi-structured interviews with tourists from different nationalities). Data were analyzed using exploratory factor analyses, confirmatory factor analysis and structural equation modeling. Findings - The results related to the impact of the perceived destination image are discussed. Also, some practical implications related to destination management organizations are highlighted. Originality/value - The study contributes theoretically and empirically to destination image literature, by improving the understanding of the multi-dimensional nature of destination image and its impact on revisit intention and word-of-mouth recommendation. Also, it helps in guiding Egypt's destination image management activities to rebuild Egypt's image as a safe destination for all the world's travelers.