The use of marketing in the Internet: An exploratory study in Brazilian hotels

被引：0

作者：

Mendes-Filho, LAM ^{[1
]}

Xavier, MDCC ^{[1
]}

机构：

[1] Fac Natalense Desenvolvimento Rio Grande Norte, FARN, BR-59014540 Natal, RN, Brazil

来源：

Innovations Through Information Technology, Vols 1 and 2 | 2004年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Marketing and Internet will be the catalyst of change in the hospitalily industry and one of the most important factors in distinguishing success among hotel companies. Many hotel managers are attempting to use the Internet and World Wide Web as an effective management and marketing tool. By analyzing the features of the existing WWW hotel sites and questioning university people, this study aims to provide both a snapshot of existing Brazilian hotel sites and a starting point for future research into how to use this efficient medium effectively.

引用

页码：1165 / 1166

页数：2

共 50 条

[41] VIRAL MARKETING - HOW TO USE THE INTERNET FOR ADVERTISING
Fuciu, Mircea
Dumitrescu, Luigi
Gorski, Hortensia
ECONOMIC WORLD DESTINY: CRISIS AND GLOBALIZATION?, SECTION III: MARKETING, COMMERCE AND TOURISM AND A NEW PARADIGM OF CHANGE, 2010, : 115 - 119
[42] AN EXPLORATORY STUDY ON PROBLEMATIC INTERNET USE PREDICTORS: WHICH ROLE FOR ATTACHMENT AND DISSOCIATION?
Musetti, Alessandro
Terrone, Grazia
Schimmenti, Adriano
CLINICAL NEUROPSYCHIATRY, 2018, 15 (01): : 35 - 41
[43] Consumer Communications, Media Use, and Purchases via the Internet: A Comparative, Exploratory Study
Kwak, Hyokjin
Zinkhan, George
Pan, Yue
Andras, Trina
JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 2008, 20 (3-4) : 55 - 68
[44] The determinants of hotels' marketing managers' green marketing behaviour
El Dief, Mohammed
Font, Xavier
JOURNAL OF SUSTAINABLE TOURISM, 2010, 18 (02) : 157 - 174
[45] Indigenous Australians' information behaviour and Internet use in everyday life: an exploratory study
Du, Jia Tina
Haines, Jelina
INFORMATION RESEARCH-AN INTERNATIONAL ELECTRONIC JOURNAL, 2017, 22 (01):
[46] Software marketing on the Internet: the use of samples and repositories
Gaudeul, Alexia
ECONOMICS OF INNOVATION AND NEW TECHNOLOGY, 2010, 19 (03) : 259 - 281
[47] Use of Internet Applications & Tools by Health Tourism Agents in Malaysia: An Exploratory Study
Sarkar, Sudipta K.
Sarkar, Pradip K.
INFORMATION AND COMMUNICATION TECHNOLOGIES IN TOURISM 2010, 2010, : 63 - +
[48] Internet Alcohol Marketing and Underage Alcohol Use
McClure, Auden C.
Tanski, Susanne E.
Li, Zhigang
Jackson, Kristina
Morgenstern, Matthis
Li, Zhongze
Sargent, James D.
PEDIATRICS, 2016, 137 (02)
[49] Compulsive Internet use and workaholism: An exploratory two-wave longitudinal study
Quinones, Cristina
Griffiths, Mark D.
Kakabadse, Nada K.
COMPUTERS IN HUMAN BEHAVIOR, 2016, 60 : 492 - 499
[50] Small business use of the Internet as a marketing tool
Bradley, DB
PROCEEDINGS OF THE TWENTY-SEVENTH ANNUAL MEETING OF THE WESTERN DECISION SCIENCES INSTITUTE, 1998, : 679 - 679

← 1 2 3 4 5 →