Research on Supply Chain in Marketing Performance Evaluation of Enterprise

Marketing is a series of market-related business activities in the business in a changing market environment and it is to adapt, to stimulate and satisfy consumer demand. It is not only important for enterprise business activities, but also the important basic business functions. On the one hand, companies can understand the market through marketing of consumer demand, contact a close relationship with target consumers, businesses and the market and to better meet the market needs of consumers; on the other hand, corporate prove product development through market, expanding demand and increase sales through marketing advertising, marketing and so on, so that improve consumer acceptance of new products, new technologies, and tap the potential demand, expanding the real needs and achieve business targets.