ISSUES ANALYSIS OF COMPETITIVENESS OF KAZAKHSTAN RETAIL TRADE ENTERPRISES

被引：0
|
作者：
Raushan, Bekova [1 ]
机构：
[1] TURAN Univ, Alma Ata, Kazakhstan
来源：
VITH RYSKULOV READINGS: SOCIO-ECONOMIC MODERNIZATION OF KAZAKHSTAN UNDER CONDITIONS OF GLOBAL FINANCIAL INSTABILITY | 2012年
关键词：
trade format; competitiveness of enterprises of retail business; method of mystery shopping; stereotypes consumer for conducts; consumer preferences;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Purpose - the main purpose of research paper is perfection of methods of estimation of competitiveness of the Kazakhstan enterprises of retail business. Methodology - the method or approach is an analysis of the special literature and questioning of customers. Originality/value - originality is conditioned by the new going of author near the estimation of competitiveness of enterprises of retail business. Findings - main focus and findings of the article is suggestion on the use of method of mystery shopping for the estimation of competitiveness of the Kazakhstan enterprises of retail business of procedures and development of recommendations on efficiency.
引用
收藏
页码：1933 / 1954
页数：22
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