Privacy concerns and online purchasing behaviour: Towards an integrated model

被引：76
|
作者：
Fortes, Nuno [1 ]
Rita, Paulo [2 ]
机构：
[1] ESTGOH, Inst Politecn Coimbra, Rua Gen Santos Costa, P-3400124 Oliveira Do Hosp, Portugal
[2] IUL, BRU, Ave Forcas Armadas, P-1649026 Lisbon, Portugal
来源：
EUROPEAN RESEARCH ON MANAGEMENT AND BUSINESS ECONOMICS | 2016年 / 22卷 / 03期
关键词：
Privacy concerns; E-commerce; Online purchasing behaviour; INFORMATION PRIVACY; E-COMMERCE; USER ACCEPTANCE; INTRINSIC MOTIVATION; ELECTRONIC COMMERCE; PLANNED BEHAVIOR; CONSUMER TRUST; PERCEIVED EASE; WEB SITE; TECHNOLOGY;
D O I：
10.1016/j.iedeen.2016.04.002
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study aims to analyze how privacy concerns about the Internet have an impact on the consumer's intention to make online purchases. A research model was developed establishing that this impact takes place via the connection of privacy concerns with the theories of trust and risk, the theory of planned behaviour and the technology acceptance model. The empirical study was based on an online survey that collected data from 900 individuals. The results confirmed the acceptance of all proposed hypotheses and the overall validation of the research model. Implications and further research suggestions are presented. (C) 2016 AEDEM. Published by Elsevier Espana, S.L.U.
引用
收藏
页码：167 / 176
页数：10
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