Business Model of Mobile Informatization in China

被引：0
|
作者：
Bi Lingyan [1 ]
Qi Ming [1 ]
Huang Linsi [1 ]
机构：
[1] S China Univ Technol, E Commerce Inst, Guangzhou 510006, Guangdong, Peoples R China
来源：
PROCEEDINGS OF THE 5TH INTERNATIONAL CONFERENCE ON INNOVATION & MANAGEMENT, VOLS I AND II | 2008年
关键词：
Mobile informatization; Business model; Mobile commerce;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
Along with fast development of mobile commerce in china, china mobile is actively carrying out mobile informatization for enterprise. But, a little paper is focus about it. In this paper, we give the definition of mobile informatization, then summarize different business model classification of mobile informatization, finally propose the evaluation and innovation of the mobile informatization model. The main business models of mobile informatization contain B-C model, B-E model, B-M model and B-P model. This paper could give deep understanding of mobile informatization and help enterprise to choose the special mobile informatization suited for their demand.
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页码：2550 / 2555
页数：6
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