The Construction of Enterprise Culture in Hubei Province of China Based on Experiences of Haier

As the spiritual pillar of business survival and sustainable development, Enterprise culture is an important source of cohesion and creativity and the determining factor of the core competency of enterprises; therefore it is the common demands of enterprises and employees to build enterprise spiritual highlands and to strengthen the building of enterprise culture. Realistically in Hubei province, drawing on the experiences of successful cases (such as that of Haier) in building enterprise culture is of great significance for promoting the construction of enterprise culture in this province, building enterprise spiritual highlands, and enhancing the competitiveness of enterprise. Through the analysis of core effects of cultural factors on the success of Haier and the status quo and problems with the construction of enterprise culture in Hubei province, this paper put forward several proposals to strengthen the construction of enterprise culture in Hubei province of China, namely, to foster the unified core values among employees, to develop the people-oriented enterprise system, to build eclectic culture with its own characteristics, and to build a workforce with creativity and learning ability.