A fuzzy linguistic go/no-go decision model in new product development

被引：0
|
作者：
Yan, Hong-Bin [1 ]
Ma, Tieju [1 ]
机构：
[1] E China Univ Sci & Technol, Sch Business, Shanghai 200237, Peoples R China
来源：
ADVANCES IN PRODUCT DEVELOPMENT AND RELIABILITY III | 2012年 / 544卷
关键词：
New product development; Go/no-go decision; Uncertainty; Fuzzy linguistic approach;
D O I：
10.4028/www.scientific.net/AMR.544.121
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
New product development (NPD) is a quite risky and uncertain process. In order to reduce the risks and uncertainties, the firms need to evaluate their new product at each step carefully and make accurate decisions. This paper focuses on uncertain go/no-go decisions in the NPD process. To do so, a probabilistic approach is firstly proposed to elicit a probability distribution of the gateteam's judgement. Secondly, a probabilistic approach is proposed to perform group and multicriteria aggregation with the random interpretation of group weights and criteria weights.
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页码：121 / 129
页数：9
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