JOURNALISM ON SOCIAL MEDIA: different profiles of journalistic content on the Facebook pages of Brazilian newspapers

被引:1
|
作者
Massuchin, Michele Goulart [1 ]
Tavares, Camilla Quesada [2 ]
Borges, Regilson Furtado [3 ]
机构
[1] Univ Fed Parana, Curitiba, PR, Brazil
[2] Univ Fed Maranhao, Imperatriz, MA, Brazil
[3] Univ Estadual Ponta Grossa, Ponta Grossa, PR, Brazil
关键词
Traditional newspapers; Social media; Facebook; Typology; Journalism;
D O I
10.25200/BJR.v15n1.2019.1106
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
This work aims to present a typology of uses of social media by Brazilian traditional newspapers, by analyzing their journalistic content. The research observed 9,993 posts from nine regional newspapers on their Facebook fan pages. We use a quantitative approach through a content analysis of the posts about news collected. Due to the migration to a digital version, many newspapers have used social media as tools for spreading journalistic content. However, the strategies to occupy these spaces are diverse and the enterprises evoke different themes to call the public's attention, which allows the creation of a typology of different uses of social media. The results show five different profiles of journalistic content on newspapers' social media, which vary from politicized fan pages to those focused almost exclusively on entertainment.
引用
收藏
页码:176 / 199
页数:24
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