NEUROLINGUISTIC PROGRAMMING AS A MANAGEMENT SUPPORT TOOL IN SMALL AND MEDIUM ENTERPRISES

被引：0

作者：

Gonzaga Anazco, Sandy Jahaira ^{[1
]}

Solano Solano, Javier Alejandro ^{[1
]}

Carvallo, Yanary ^{[1
]}

机构：

[1] Univ Metropolitana, Guayaquil, Ecuador

来源：

REVISTA CONRADO | 2019年 / 15卷 / 67期

关键词：

Neurolinguistic programming; management; competitiveness; small and medium enterprises;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

Small and medium enterprises are a fundamental factor in the national economy, being great generators of employment and reactivating markets, that is why they must give vital importance to their analysis to find mechanisms that allow them to adapt to innovations in all their organizational areas, looking for business growth and with competitiveness. The methodology used in this research is documentary, made through the systematic study of different documents and scientific articles related to the use of neurolinguistic programming as a managerial support tool, to obtain competitiveness in small and medium enterprises. This research is linked to the Research Project: Proposals for improvements for the internal business competitiveness of MIPYMES in the province of El Oro; developed by the Metropolitan University of Machala.

引用

页码：165 / 169

页数：5

共 50 条

[1] BUSINESS INCUBATOR AS A TOOL OF SUPPORT OF SMALL AND MEDIUM SIZE ENTERPRISES
Prochazkova, Petra Tausl
[J]. E & M EKONOMIE A MANAGEMENT, 2012, 15 (03): : 91 - 107
[2] Management Audit as a Tool for Managing Small and Medium-Sized Enterprises
Pichova, Romana
Rauser, Daniel
[J]. MANAGERIAL TRENDS IN THE DEVELOPMENT OF ENTERPRISES IN GLOBALIZATION ERA, 2017, : 186 - 195
[3] Tool Selection Process and its Management for Small and Medium Enterprises in Defence Projects
Tran, Xuan-Linh
Huynh, Thomas V.
Shoval, Shraga
Ferris, Timothy
[J]. 2008 IEEE INTERNATIONAL CONFERENCE ON SYSTEM OF SYSTEMS ENGINEERING (SOSE), 2008, : 246 - +
[4] Analysis of cost systems as a strategic management tool for small and medium enterprises (SMEs)
Artieda, Carlos
[J]. REVISTA PUBLICANDO, 2015, 2 (03): : 90 - 113
[5] Development of Software Tool Support for Enterprise Architecture in Small and Medium-Sized Enterprises
Dumeez, Joost
Bernaert, Maxime
Poels, Geert
[J]. ADVANCED INFORMATION SYSTEMS ENGINEERING WORKSHOPS (CAISE), 2013, 148 : 87 - 98
[6] Strategic management in small and medium enterprises
Visekruna, V.
Majstorovic, V.
[J]. Annals of DAAAM for 2004 & Proceedings of the 15th International DAAAM Symposium: INTELLIGNET MANUFACTURING & AUTOMATION: GLOBALISATION - TECHNOLOGY - MEN - NATURE, 2004, : 479 - 480
[7] The Influence of IT Management Sophistication and IT Support on IT Success in Small and Medium-Sized Enterprises
Cragg, Paul
Mills, Annette
Suraweera, Theek
[J]. JOURNAL OF SMALL BUSINESS MANAGEMENT, 2013, 51 (04) : 617 - 636
[8] LEVEL OF INFORMATION SUPPORT FOR MANAGEMENT IN FORESTRY AND WOOD PROCESSING SMALL AND MEDIUM ENTERPRISES
Alac, Patrik
Giertliova, Blanka
Vyhnalikova, Zuzana
[J]. MANAGEMENT AND ECONOMICS IN MANUFACTURING, 2017, : 278 - 285
[9] A Knowledge Management Scenario to Support Knowledge Applications Development in Small and Medium Enterprises
Rosu, Sebastian M.
Dragoi, George
Guran, Marius
[J]. ADVANCES IN ELECTRICAL AND COMPUTER ENGINEERING, 2009, 9 (01) : 8 - 15
[10] INFORMATION AND KNOWLEDGE SUPPORT IN SMALL AND MEDIUM ENTERPRISES
Antlova, Klara
[J]. HRADECKE EKONOMICKE DNY 2008: AKTUALNI PROBLEMY ROZVOJE REGIONU. CURRENT PROBLEMS OF REGIONAL DEVELOPMENT, 2008, : 19 - 23

← 1 2 3 4 5 →