Marketing of high-tech products, services and innovations

被引：0

|

作者：

LaPlaca, Peter J.

机构：

来源：

INDUSTRIAL MARKETING MANAGEMENT | 2008年 / 37卷 / 06期

关键词：

D O I：

10.1016/j.indmarman.2008.07.001

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：623 / 625

页数：3

相关论文

共 50 条

[41] Capacity decisions for high-tech products with obsolescence
Pangburn, Michael S.
Sundaresan, Shankar
[J]. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 2009, 197 (01) : 102 - 111
[42] FORGING NEW MARKETS FOR HIGH-TECH PRODUCTS
COHN, S
[J]. PHOTONICS SPECTRA, 1991, 25 (05) : 82 - 83
[43] PARTICULARITIES OF SELLING CYCLE OF HIGH-TECH PRODUCTS
Dovleac, Lavinia
Balasescu, Marius
[J]. PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCE, VOL 1, 2009, : 162 - 164
[44] The value drivers of high-tech consumer products
Munnukka, Juha
Jarvi, Pentti
[J]. JOURNAL OF MARKETING MANAGEMENT, 2011, 27 (5-6) : 582 - 601
[45] High-tech products - on-line instrumentation
[J]. Water & Wastes Digest, 1998,
[46] High-tech products (in analytical instrumentation and equipment)
[J]. Water & Wastes Digest, 1996,
[47] THE DIFFUSION OF HIGH-TECH SOCIAL INNOVATIONS AMONG SENIOR CONSUMERS
Descubes, Irena
Truong, Yann
[J]. INTERNATIONAL DAYS OF STATISTICS AND ECONOMICS, 2011, : 136 - 143
[48] Organizing marketing in industrial high-tech firms -: The role of internal marketing relationships
Möller, K
Rajala, A
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1999, 28 (05) : 521 - 535
[49] Successful marketing strategy for high-tech firms Eric Viardot
[J]. R D Manage, 3 (293):
[50] Strategies for High-Tech Firms: Marketing, Economic and Legal Issues
Klein, Jeremy
[J]. R & D MANAGEMENT, 2014, 44 (04) : 427 - 428

← 1 2 3 4 5 →