Marketing of high-tech products, services and innovations

被引：0

|

作者：

LaPlaca, Peter J.

机构：

来源：

INDUSTRIAL MARKETING MANAGEMENT | 2008年 / 37卷 / 06期

关键词：

D O I：

10.1016/j.indmarman.2008.07.001

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：623 / 625

页数：3

相关论文

共 50 条

[1] Data Fusion Model for High-Tech Products Marketing
Dai, Weidong
Li, Tiexin
[J]. WIRELESS COMMUNICATIONS & MOBILE COMPUTING, 2022, 2022
[2] HIGH-TECH PRODUCTS ARE INCREASING THE ENGINEERS ROLE IN MARKETING
COTA, RF
[J]. MACHINE DESIGN, 1985, 57 (05) : 65 - 68
[3] THE MARKETING CONCEPT AND NEW HIGH-TECH PRODUCTS - IS THERE A FIT
CAHILL, DJ
THACH, SV
WARSHAWSKY, RM
[J]. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1994, 11 (04) : 336 - 343
[4] HIGH-TECH MARKETING
ROSENSHINE, A
[J]. HARVARD BUSINESS REVIEW, 1995, 73 (05) : 184 - 185
[5] Innovation and diffusion of high-tech products, services, and systems
Huarng, Kun-Huang
Yu, Tiffany Hui-Kuang
Lai, Wenhsiang
[J]. JOURNAL OF BUSINESS RESEARCH, 2015, 68 (11) : 2223 - 2226
[6] ORGANIZING FOR HIGH-TECH MARKETING
SHANKLIN, WL
RYANS, JK
[J]. HARVARD BUSINESS REVIEW, 1984, 62 (06) : 164 - 171
[7] Innovations: High-Tech in the operating theatre
Engelhardt, Rita
[J]. ZEITSCHRIFT FUR ORTHOPADIE UND UNFALLCHIRURGIE, 2008, 146 (03): : 291 - 293
[8] Opportunities for the Development of Tyumen Oblast Based on Innovations for the Oil and Gas Sector, Production of High-Tech Equipment, and High-Tech Services
Kryukov V.A.
Tokarev A.N.
[J]. Regional Research of Russia, 2024, 14 (1) : 77 - 85
[9] Trade in high-tech services
Jensen J.B.
[J]. Journal of Industry, Competition and Trade, 2008, 8 (3-4) : 181 - 197
[10] IMPLEMENTING MARKETING IN A HIGH-TECH BUSINESS
ROMER, K
VANDOREN, DC
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1993, 22 (03) : 177 - 185

← 1 2 3 4 5 →