Development of Free Gift Based on People-Oriented Concept

被引：2
|
作者：
Zhao, Ying [1 ]
机构：
[1] Beijing Inst Graph Commun, Dept Ind Design, Beijing, Peoples R China
来源：
PROCEEDINGS OF 2012 3RD INTERNATIONAL ASIA CONFERENCE ON INDUSTRIAL ENGINEERING AND MANAGEMENT INNOVATION (IEMI2012) | 2013年
关键词：
Free gift; Market strategy; Innovation; Design;
D O I：
10.1007/978-3-642-33012-4_17
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
Free gift is one of important sales promotion artifices which will influence the brand image, and many companies use it. But there're some problems about giveaway in market nowadays. This paper present people-oriented concept is significant in development and innovation of free gift. It should formulate market strategy in accordance with customers and specific conditions. As an important link in market strategy, design for gift needs comprehensive consideration of various factors and rational innovation.
引用
收藏
页码：159 / 167
页数：9
相关论文
共 50 条
12345