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Customer Satisfaction Determinants of Meal Experience In Malay Family Restaurants

被引：0
|
作者：
Sarimah, I [1 ]
Rohana, H. [1 ]
Christina, A. [1 ]
Shafie, Mohd M. S. [2 ]
机构：
[1] Univ Teknol Malaysia Johor Bahru, Fac Educ, Skudai 81310, Johor, Malaysia
[2] Univ Teknol MARA, Fac Hotel & Tourism Management, Kuala Lumpur, Malaysia
来源：
WCIT 2014: 2ND WORLD CONFERENCE ON ISLAMIC THOUGHT & CIVILIZATION, VOLS I AND II: RISE & FALL OF CIVILIZATION, CONTEMPORARY STATES OF MUSLIM AFFAIRS | 2014年
关键词：
Determinant; Customer Satisfaction; Meal Experience; Malay Family Restaurant; MUSIC;
D O I：
暂无
中图分类号：
TU98 [区域规划、城乡规划];
学科分类号：
0814 ; 082803 ; 0833 ;
摘要：
Restaurant service in Malaysia receives high demand due to its big role to Malaysian society and economic growth. However, comprehensive studies to identify customer satisfaction determinants of meal experience in Malay family restaurant that dominated majority of restaurant service in Malaysia are still limited. Therefore, this qualitative study was conducted to identify determinants of customer satisfaction of meal experience at Malay family restaurant. Data were collected through in-depth interview with restaurant customers and restaurant staff, supplementary data from documentary evidence and close observation. The data were analyzed using coding process that assisted by NUDIST computer software. Finding of this study showed that the determinants influencing customer satisfaction in Malay family restaurants was advanced the comprehensive quantitative literature globally that just focus on food, service, staff, ambience, price and facility only.
引用
收藏
页码：187 / 197
页数：11
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