The Black Color of Product Design and Packaging Research

被引：0
|
作者：
Kuo, Lung-Wen [1 ,2 ]
Lai, Chih-Chun [3 ]
机构：
[1] Takming Univ Sci & Technol, Dept Multimedia Design, Taipei 114, Taiwan
[2] Tatung Univ, Grad Inst Design Sci, Taipei 104, Taiwan
[3] Tatung Univ, Dept Ind Design, Taipei 104, Taiwan
来源：
ADVANCES IN AFFECTIVE AND PLEASURABLE DESIGN (AHFE 2017) | 2018年 / 585卷
关键词：
Product design; Technology products; Cultural and creative; Color; Packaging design;
D O I：
10.1007/978-3-319-60495-4_18
中图分类号：
J [艺术];
学科分类号：
13 ; 1301 ;
摘要：
This study investigated commercial technology products with respect to the impact of color on user perception towards product preferences. The study investigated semantic differences of headsets of black or white color with 16 kinds of psychological tests to obtain the best color matching for statistical analysis, and in order to design for cultural and creative design perspective and provide proper design alternatives. The headset design studies includes five kinds of packaging styles, with five the best color combinations to a total of 25 packaging designs, and applied Likert scale statistical data and analysis. The results showed that black headphones, with minimalist design and black color product packaging showed higher preferences.
引用
收藏
页码：171 / 181
页数：11
相关论文
共 50 条
  • [41] Color adjacent network model for product color design
    Li Y.
    Liu X.
    Sun Y.
    Lu C.
    Jisuanji Jicheng Zhizao Xitong/Computer Integrated Manufacturing Systems, CIMS, 2019, 25 (09): : 2355 - 2364
  • [42] Animation Peripheral Product Packaging and Design Analysis
    Wu, Yiheng
    2014 4TH INTERNATIONAL CONFERENCE ON EDUCATION AND EDUCATION MANAGEMENT (EEM 2014), PT 5, 2014, 67 : 249 - 252
  • [43] Quality by design for packaging of granola breakfast product
    Macedo, I. S. M.
    Sousa-Gallagher, M. J.
    Oliveira, J. C.
    Byrne, E. P.
    FOOD CONTROL, 2013, 29 (02) : 438 - 443
  • [44] PUT THE PACKAGING ENGINEER ON THE PRODUCT DESIGN TEAM
    FLEBEAU, RP
    PACKAGING, 1984, 29 (02): : 50 - 53
  • [45] Research on the Modern Industrial Product Art Design New Pattern from the Perspective of Color Design and Beautification
    Liu, Beili
    PROCEEDINGS OF THE 2015 CONFERENCE ON INFORMATIZATION IN EDUCATION, MANAGEMENT AND BUSINESS, 2015, 20 : 102 - 106
  • [46] Research on the Application of Chinese Cultural Elements in Product Packaging Design under the Background of Big Data
    Yang C.
    Applied Mathematics and Nonlinear Sciences, 2024, 9 (01)
  • [47] Product Color Design Based on Top-Down Color Design Model
    Kang, W. K.
    Hou, Z. X.
    Zhang, D. H.
    Yan, F. X.
    Gong, X. L.
    ADVANCES IN MATERIALS MANUFACTURING SCIENCE AND TECHNOLOGY XIII, VOL II: MODERN DESIGN THEORY AND METHODOLOGY, MEMS AND NANOTECHNOLOGY, AND MATERIAL SCIENCE AND TECHNOLOGY IN MANUFACTURING, 2009, 628-629 : 161 - 166
  • [48] Research on interactive color design method of cultural creative product driven by group consensus
    Yang Y.
    Lei Z.
    Lan C.
    Wang X.
    Gong Z.
    1600, Northwestern Polytechnical University (39): : 1097 - 1104
  • [49] The Effect of Packaging Color and Health Claims on Product Attitude and Buying Intention
    Theben, Alexandra
    Gerards, Melissa
    Folkvord, Frans
    INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, 2020, 17 (06)
  • [50] Research into Differential Threshold of Packaging Design
    Xu, Xingguo
    Lu, Zongye
    PROCEEDINGS OF THE 2017 7TH INTERNATIONAL CONFERENCE ON EDUCATION, MANAGEMENT, COMPUTER AND SOCIETY (EMCS 2017), 2017, 61 : 35 - 38
12345