The Black Color of Product Design and Packaging Research

被引：0
|
作者：
Kuo, Lung-Wen [1 ,2 ]
Lai, Chih-Chun [3 ]
机构：
[1] Takming Univ Sci & Technol, Dept Multimedia Design, Taipei 114, Taiwan
[2] Tatung Univ, Grad Inst Design Sci, Taipei 104, Taiwan
[3] Tatung Univ, Dept Ind Design, Taipei 104, Taiwan
来源：
ADVANCES IN AFFECTIVE AND PLEASURABLE DESIGN (AHFE 2017) | 2018年 / 585卷
关键词：
Product design; Technology products; Cultural and creative; Color; Packaging design;
D O I：
10.1007/978-3-319-60495-4_18
中图分类号：
J [艺术];
学科分类号：
13 ; 1301 ;
摘要：
This study investigated commercial technology products with respect to the impact of color on user perception towards product preferences. The study investigated semantic differences of headsets of black or white color with 16 kinds of psychological tests to obtain the best color matching for statistical analysis, and in order to design for cultural and creative design perspective and provide proper design alternatives. The headset design studies includes five kinds of packaging styles, with five the best color combinations to a total of 25 packaging designs, and applied Likert scale statistical data and analysis. The results showed that black headphones, with minimalist design and black color product packaging showed higher preferences.
引用
收藏
页码：171 / 181
页数：11
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