Exploring the Motivations of Facebook Use in Taiwan

被引：70

作者：

Alhabash, Saleem ^{[1
,2
]}

Park, Hyojung ^{[3
]}

Kononova, Anastasia ^{[4
]}

Chiang, Yi-hsuan ^{[5
]}

Wise, Kevin ^{[6
]}

机构：

[1] Michigan State Univ, Dept Advertising Publ Relat & Retailing, E Lansing, MI 48824 USA

[2] Michigan State Univ, Dept Telecommun Informat Studies & Media, E Lansing, MI 48824 USA

[3] Louisiana State Univ, Manship Sch Mass Commun, Baton Rouge, LA 70803 USA

[4] Amer Univ Kuwait, Coll Arts & Sci, Safat, Kuwait

[5] Shih Hsin Univ, Dept Radio Televis & Film, Taipei, Taiwan

[6] Univ Missouri, Sch Journalism, Columbia, MO USA

来源：

CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING | 2012年 / 15卷 / 06期

关键词：

INTERNET;

D O I：

10.1089/cyber.2011.0611

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

The current study explored the motivations of online social network use among a sample of the general population in Taiwan (N=4,346). It investigated how seven different motivations to use Facebook predicted the intensity of Facebook use and content-generation behaviors on Facebook. Results showed that the motivation to use Facebook for posting and viewing status updates was the strongest predictor of Facebook intensity, while the motivation to view and share photographs was the strongest predictor of content-generation behavior on the site. Results are discussed in terms of expanding motivations to use Facebook to the study of social networking sites and other new and social media.

引用

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页码：304 / 311

页数：8

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