An Intuitive Webcam-Based Interactive Advertising System

There are many kinds of advertising media, such as television, broadcastings, magazines, news papers, outdoors advertising and so on. But these kinds of traditional advertising have no interaction with people. So, the authors developed a webcam-based system and applying the face tracking technology of OpenCV to this system. So, people can see the advertisement and make interaction intuitively without keyboard and mouse on the Web. The authors constructed system architecture and implemented a preliminary prototype for evaluating this kind of advertising system. The results revealed that this kind of interactive advertisement is good for memories of brand name and attitudes of advertising.