Brand power

被引：0
|
作者：
Lubove, S
机构：
来源：
FORBES | 1999年 / 164卷 / 03期
关键词：
D O I：
暂无
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
引用
收藏
页码：98 / 104
页数：7
相关论文
共 50 条
  • [31] Channel power shift and store brand introduction
    Ru, Jun
    Sethi, Suresh
    Shi, Ruixia
    Zhang, Jun
    [J]. TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW, 2023, 179
  • [32] Residents' power and trust: A road to brand ambassadorship?
    Wassler, Philipp
    Wang, Liang
    Hung, Kam
    [J]. JOURNAL OF DESTINATION MARKETING & MANAGEMENT, 2021, 19
  • [33] The power of brand nostalgia: Contrasting brand personality dimensions and consumer-brand relationships of nostalgic and non-nostalgic brands
    Youn, Seounmi
    Dodoo, Naa Amponsah
    [J]. JOURNAL OF CONSUMER BEHAVIOUR, 2021, 20 (06) : 1373 - 1387
  • [34] Review on the process of identifying a city brand slogan and power brand assets The case of Daejeon, Korea
    Gim, Tae-Hyoung Tommy
    Choi, Jeongseok
    Kang, Byung Su
    Yang, Kwang Sik
    [J]. INTERNATIONAL REVIEW FOR SPATIAL PLANNING AND SUSTAINABLE DEVELOPMENT, 2019, 7 (04): : 37 - 55
  • [35] Brand power and state power: rise of the new media networks in East Asia
    Atkins, W
    [J]. PACIFIC REVIEW, 2003, 16 (04): : 465 - 487
  • [36] Modeling losses in the power of a brand to buy electric vehicles
    Hadj Kacem, Moez
    Tounsi, Souhir
    Neji, Rafik
    [J]. 2015 6th International Renewable Energy Congress (IREC), 2015,
  • [37] Co-creating sustainability: transformative power of the brand
    Palakshappa, Nitha
    Bulmer, Sandy
    Dodds, Sarah
    [J]. JOURNAL OF MARKETING MANAGEMENT, 2024, 40 (9-10) : 820 - 850
  • [38] Impacts of Power Structure on Introduction of Green Store Brand
    Zhong, Junyi
    Huo, Jiazhen
    [J]. SUSTAINABILITY, 2022, 14 (19)
  • [39] ‘Retail Power Plays: From Trading to Brand Leadership’
    Mark Uncles
    [J]. Journal of Brand Management, 1997, 5 (2) : 142 - 144
  • [40] The Impact of Power Distance Belief on Consumers? Brand Preferences
    Wang, Jessie J.
    Lalwani, Ashok K.
    DelVecchio, Devon
    [J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2022, 39 (03) : 804 - 823
12345