Influence of New Media on Traditional National Sports of Intangible Cultural Heritage Spreading in Universities

With dramatic development of information technology, the new media emerges at the right moment. The influence of it on traditional national sports culture of intangible cultural heritage spreading in universities of our country cannot be underestimated. In recent years, it has become another important problem of university education in our country about how to strengthen the effectiveness of traditional national sports culture of intangible cultural heritage spreading in the new media environment. Basing on practical working experience and looking up a large number of literatures, the author first set forth the characteristics of new media dissemination; secondly, analyzed the influence of new media on traditional national sports of intangible cultural heritage spreading in universities; finally, put forward effective strategy for traditional national sports of intangible cultural heritage spreading in universities under the new media environment, hoping to provide effective reference.