共 50 条
- [1] Brand Addiction: A New Concept for Understanding Consumer Brand Behavior [J]. REDISCOVERING THE ESSENTIALITY OF MARKETING, 2016, : 111 - 111
- [2] How to enhance new product creativity in the online brand community? [J]. INNOVATION-ORGANIZATION & MANAGEMENT, 2013, 15 (01): : 83 - 96
- [5] Art and Creativity The Concept of Spiritual Creativity [J]. PROCEEDINGS OF 4TH INTERNATIONAL CONFERENCE ON EDUCATION, LANGUAGE, ART AND INTERCULTURAL COMMUNICATION (ICELAIC 2017), 2017, 142 : 527 - 530
- [6] COMMUNITY-AIDED BRAND CONCEPT MAPS: A NEW APPROACH FOR ELICITING BRAND ASSOCIATION NETWORKS [J]. 8TH INTERNATIONAL DAYS OF STATISTICS AND ECONOMICS, 2014, : 1208 - 1217
- [10] Brand alliances: the role of brand concept consistency [J]. EUROPEAN JOURNAL OF MARKETING, 2012, 46 (09) : 1108 - 1126