HOW THE CZECHS PERCEIVE THE CHINESE - AN IMPORTANT ASPECT FOR SUCCESSFUL IMPLEMENTATION OF THE ONE BELT ONE ROAD INITIATIVE

被引：0
|
作者：
Bedanova, Helga [1 ]
机构：
[1] Palacky Univ, Fac Arts, Dept Appl Econ, Krizkovskeho 12, Olomouc 77280, Czech Republic
来源：
KNOWLEDGE FOR MARKET USE 2016: OUR INTERCONNECTED AND DIVIDED WORLD | 2016年
关键词：
Multicultural communication; Czech culture; Chinese culture; the One Belt One Road Initiative;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In 2013 Chinese president Xi Jinping introduced a new initiative called the New Silk Road - One Belt One Road (OBOR) initiative. This project will economically and culturally connect Mainland China with Europe. The Czech Republic also showed its interest in participating in this project by signing an agreement in November 2015. There are already some activities which started to establish an economic and cultural cooperation. But it is important to realize, that the economic and cultural cooperation always depend on people. The aim of this paper is to analyze the way the Czechs perceives Chinese people. The survey took place among young students at Palacky University. These students will enter the job market soon and it will be them who will create the human background for cooperation within this OBOR initiative.
引用
收藏
页码：24 / 37
页数：14
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